Business Plan

Business Plan Essay 1. 0 Executive SummaryThere are 3 major elements that helped incubate the idea behind Crowdz.com. The first element would be individuals, the average Joe on the street. The second, organizations that cater solely to entertainment more specifically, Clubs. Third the banning of cigarette companies from advertising direct nor indirectly in Malaysia. Crowdz.com has its total idea, image, and vision to thank for by the presences of individuals, specific age group 18 35 years old, with no idea as to where to party for the weekend or any other day for that matter. A group of four guys were sitting down at a cafe down town at Bangsar. Then the question came, Where shall we party tonight? There were silence for the next 10 minutes, serious brainstorming was at work. However none had a clue as to where to go. Hence ending up in a lousy joint where they had partied last week. Spending at a place, which cannot really give the satisfaction that, they were really looking for. Now, this is a true story. Clubbers, partygoers in general dont really know where to go for a good night out. Its boring to be venturing the same old place. There is not much advertisement for new and up coming clubs, even if there is, it doesnt really hit the market that well, as due to lack of funds to be splurged on advertising. The advertising would be minimal and hence not create a big BANG so to speak to the masses. A few questions had been thrown in for the idea behind Crowdz.com. Questions pertaining to Clubs:1)In what ways can small middle and even large scale clubs able to advertise with minimal cost?2)Why cut each other and try to slash prices of drinks with minimal effect to the masses? 3)Why dont clubs have a sense of belonging? E.g. A club that individually caters to playing House Music or Electronic Trance or Rave or Hip Hop RB or Latin Music? 4)How is a club suppose to capture a large group of audience for a certain event or special theme party? Questions pertaining to Clubbers:1)Where should I club tonight?2)Where are there promotions for drinks? / Where can I get a mug of beer for the cheapest price possible?3)Where can I go that solely plays House Music or Electronic Trance or Rave or Hip Hop RB or Latin Music? 4)Are there any theme parties for tonight? Any special events that would be different from normal clubbing nights for me to go to?Questions pertaining to Banning of Advertising for Cigarette Companies:1)How can the money that is supposed to be spent to advertising now be used?2)How cigarette companies are suppose to comply with the law and still have the luxury of advertising their product? 1. 1 ObjectivesCrowdz.com will totally change the way clubbers lead a lifestyle. Crowdz.com is not so much of an information-based site where by individuals will be able to get information on clubs. Its going to be a lifestyle that clubbers abide to. Its going to be the bible for the average Joe on the street that is out for a good time. Its a who le new lifestyle that will help give a guideline to occasional clubbers and hardcore clubbers. It is a meeting point, a melting pot, a union that will bind clubbers together to achieve a common goal, entertainment to its fullest! Crowdz.com will also revolutionize the way nightlife advertising is done. It will be able to help clubs segment the market, plan out parties and themes that will cater solely for optimum profits. Instead of clubs fighting each other to niche a small market, Crowdz.com will help coordinate each club individually so that it will not be jumping into a market segment that is already so saturated. For example, if there are too many clubs that identifies itself with Hip Hop music, Crowdz.com will be able to advise a new club to diversify into for example Latin Music, where there is a demand but not much supply in the market. Crowdz.com will be able to provide low advertising prices to clubs, with maximum impact to the target audience, via the internet. A website with the correct advertising and promotions

International Business Marketing Case Analysi Essay

International Business Marketing Case Analysi - Essay Example The company is headed by David Glass and Don Soderquist who are concerned about company’s performance and its adverse impact on the stock value and some other challenges faced by the corporation such as labor unions, discrimination and cost controversies. Wal-Mart’s major competitors are Kmart, Sears and most importantly Target which is also a firmly established company in the United States with around 1500 stores in 47 States.. Wal-Mart has always stayed ahead of the market through its heavy investment in technology and through its diversification of products which has improved the efficiency and effectiveness of work. Its strengths outweighs its weaknesses and there are a lot of opportunities for the company to grow further. In order to regain its stock performance the company has to re evaluate its strategies and come up with an effective plan. Gain public support and invest in public relations, resolve the discontent and clear misunderstandings among the consumers related to work and the reputation of the company. The company should increase their customer base by changing their store formats by focusing on demographics. Keep the employee morale high and continue with the Sam Walton’s policies and style of leadership. Wal-Mart is the world’s largest public corporation and the leading business enterprise and grocery retailer in the United States till this day. Its head quarters are based in Bentonville, Arkansas. It has gained phenomenal success in the retailing business since the year 1962 when it was founded by Sam Walton, the man behind the success of this brand. It was Sam’s capability and leadership qualities that he laid the foundation of Wal-Mart so strong that his practices and values are being followed even today by the team of Wal-Mart headed by David Glass and Don Soderquist, the CEO and the COO who have been successful in living up to the expectations of Walton by bringing tremendous success to the corporation in the form of

Auditory Hallucination in Schizophrenic Illness Essay - 1

Auditory Hallucination in Schizophrenic Illness - Essay Example Paranoid thinking or psychotic symptoms which are symptoms of schizophrenia could also be experienced with high levels of dopamine in the brain. When the brain recognizes that there is excessive dopamine, symptoms which are schizophrenic appear. Schizophrenic patients also have more dopamine receptors than people without it (Barkus et al., 2007). Glutamate is also associated with schizophrenia. It has a major role in the forming and encoding of memory. It is also thought to have a function in learning. When glutamate receptors are blocked for instance when one takes PCP, there is reported paranoia that is also a symptom of schizophrenia. Schizophrenic patients have been found to possess lower levels of glutamate compared to normal people. The two neurotransmitters interaction is said to be at the core of schizophrenia since the production of many dopamine receptors affects the glutamate receptors by blocking them and thus reducing their action (Spencer et al., 2009). The dopamine hypothesis is generally the best explanation for the cause of schizophrenia at the neurotransmitter level. It is the most etiologic theory in psychotherapy. Its proposal that certain pathways of dopamine are overactive in schizophrenia could be true because when one takes drugs that increase dopamine, they induce positive symptoms but when the drugs that block its receptors are taken they reduce the positive symptoms. In other words, the experiences and behaviors associated with schizophrenia could be fully made clear by the transformations of dopamine function in the brain (Ven, 2006). Auditory hallucinations could be said to be a false perception of sound or experiencing internal voices and noises that do not originate from the external world and are seen to be separate from the normal brain processes.